The True Cost of Failing at Marketing Automation

When consumers see your irrelevant offers, 68% will automatically delete your email, never to be seen again. If you email everyone on your list versus segmenting and targeting the right audience, you’ll quickly get blacklisted.
Read more at http://www.business2community.com/marketing-automation/true-cost-failing-marketing-automation-01110346#ViJDLf1fR35CeUQ5.99